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Gabrielle Union Is Launching a Hair-Care Brand for Natural Hair

After having trouble finding the right hair brand to endorse, Gabrielle Union decided to create her own. Enter Flawless, a line of 10 different hair products by the actress, which includes shampoos, conditioners, a protection spray and an oil treatment.

The brand was made with natural hair in mind, inspired by Union’s struggle to cope with popular beauty standards as a black woman when she was younger. “I didn’t love my nose, I didn’t love my hair,” she told in November. “I didn’t love anything. I didn’t love my body. Because no one was choosing me—my self-esteem was determined by somebody choosing me.”

In her younger years, she used to try to over-relax her hair, but that ultimately led to lesions and wounds on her scalp. By her late 20s, she decided to go natural. Now, she’s helping others embrace their hair in a similar way. “I want women with textured hair to have great hair days,” the actress told WWD.

But embracing textured hair doesn’t mean women can’t sport other styles, too.

“A lot of people like to think if you wear extensions or weaves, you’re full of self-hatred and, if you wear natural hairstyles, your sense of self and your sense of community and culture is at an all-time high. Sometimes that’s the case. Sometimes it’s not,” the actress continued. “I just look at it as each person has their own hair journey, and they’re all amazing, valid, worthwhile and beautiful, no matter what.”

Flawless by Gabrielle Union launches at Ulta Beauty on April 16.

The line will be available at Ulta.

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